Beautycounter is a direct retail company that creates safer beauty and personal care products. We offer our products across
a wide range of sales channels: Independent Consultants, e-commerce, limited-time brand partnerships and retail stores.
We also educate the public about environmental health issues, advocate for health-protective laws and build a movement
for change.
One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our
collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for
creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple:
beauty should be good for you.